About Us

You will find our beautiful shop in the old Victorian coaching arcade, off the main square, in the pretty, historic market town of Hitchin. Our shop was established in 2011 by Stephanie Rose,who began her creative career training as a silversmith in London. During a stint in a busy London flower shop she discovered her love for flowers, and after several years as a freelance  Wedding Florist, she opened her beautiful flower shop.

Stephanie’s passion for country style flowers with a natural, loose and unstructured feel is reflected in the wide range of unusual cut flowers and foliage that are sourced and stocked. When available, Stephanie uses a local grower who specialises in garden-style flowers.  Nature is at the heart of all that she does, and drawing inspiration from nature’s bounty, she likes to work with unusual combinations of colour and texture. Her artistic flair and creativity mean that she has a high degree of originality in her work. Her work has been featured in ‘Wedding Flowers’ magazine, and in the last few months she has provided flowers for several professional photo shoots across the country.

The shop, renowned in the local area for its creative and original window displays,  is filled with floral inspired gifts, plants, garden and home accessories, all reflecting the rustic style, where the beauty of nature speaks for itself. We dry some of our own flowers, using these to create beautiful wreaths, bespoke wall hangings, and unusual containers.